a different route

FREE DELIVERY ABOVE £15 — FOR A LIMITED TIME

Our bestsellers

Hinlers - LEFT HAND LEGACY

Hinlers - LEFT HAND LEGACY

New arrivals

Introducing our latest products, made especially for the season. Shop your favorites before they're gone!

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Bestsellers

Discover the bestsellers that have captured the hearts of our customers with their perfect blend of functionality and style.

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Featured collection

Discover our curated collection featuring hand-picked favorites that blend style and quality.

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Wakesol essentials

Three distinct sock styles built for everyday rotation.

Limited drops. Independent designers.

Beyond the atmosphere

Orbit one
Orbit one
Deep space
Deep space
New frontier
New frontier

On sale

Selected pieces, reduced for a limited time.

Find your perfect fit

BUILT FROM WHERE WE’RE FROM.

A CAP THAT CARRIES KERALA — FROM KSRTC RIDES TO BACKWATER SUNSETS.

LOCAL MADE WORLDWIDE.
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Caps

Explore the latest headwear from 404.

SOUTHWAVE TRINITY CAP

SOUTHWAVE TRINITY CAP

£24.99
TRANSIT CAP

TRANSIT CAP

£27.99
FSD NAVIGATION CAP

FSD NAVIGATION CAP

£24.99
SW Sunglass cap

SW Sunglass cap

£22.99

Hinlers - COFFEE
£18.99
Hinlers - COFFEE
    • Functional everyday essentials
    AFTER LIFE REFLECTION

    AFTER LIFE REFLECTION

    AFTER LIFE REFLECTION
    £14.99
    ARCHIVE T-SHIRT
    Sale

    ARCHIVE T-SHIRT

    ARCHIVE T-SHIRT
    £19.99 £35.99
    BEANIE

    BEANIE

    BEANIE
    £11.99
    CONSCIOUSLY CREATED T-SHIRT

    CONSCIOUSLY CREATED T-SHIRT

    CONSCIOUSLY CREATED T-SHIRT
    £27.99

    Our signature product

    Born from coffee, chaos, and community, SouthWave blends streetwear with culture and purpose - crafted for the dreamers, the builders, and the everyday grind.

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    New arrivals

    Introducing our latest products, made especially for the season. Shop your favorites before they're gone!

     Shop now